One of the primary search engine optimization secrets is how to choose proper keywords and phrases to optimize a site. Most individuals know about the importance of keywords and key phrases. However, they look at such terms from their own point of view. They might get away with using specific key phrases and keywords if they are promoting products related to an exclusive niche. In such a case, the competition is far less than that in a saturated niche. Even in such rare cases, using different tactics, like including the name of their city helps promote their site for the local market. It pushes their site to the top of the search engine results page (SERP) if someone from the same city searches for that term and includes the name of the city.
Analyzing the competitor’s site
A simple method of finding useful search terms is to search online for the product they plan to promote. They should note the sites that appear at the top of the SERPs. They should then follow it by searching for a different but related term. Repeating this process for a couple of times allows you to find sites that appear at the top of the search results irrespective of the search term used. After this, one should check the HTML code of the site concerned and see how they have implemented those different terms. One can easily get ahead of his competitors by including the same coding plus including additional terms.
Times have changed and so have the rules of search engine optimization. The number of competitors is growing rapidly and each one of them wants their site to appear at the top of the SERP. One should keep in mind that approximately 70% of people use mobile phones to access the net. Google wants sites to render above the fold (this refers to the content viewers see without scrolling) content in less than a second. Slow sites could negatively affect mobile rankings, leading to loss of a huge percent of smartphone traffic. Does this seem confusing? This is why you need to hire the services of a professional search engine optimization company.